To cheat or not to cheat: that is the marketing research question

  • Title: To cheat or not to cheat: that is the marketing research question
    Author: Brodie, Sarah; Hunter, Sarah; McNeilly, Victoria; Takla, Sarah; Zirk, Amanda
    Year: 2015
    Faculty Advisor: Angulo-Ruiz, Fernando
    Keyword(s): academic integrity, cheating, post-secondary education
    Description: Focusing on Academic Integrity at MacEwan University, our research provides an overview of the perceptions faculty and students have on this topic. With our research completed, our recommendations and conclusions may help reduce problems the Academic Integrity office at MacEwan University faces. Our research showed that business students were more inclined to be academically dishonest than most faculties. Most students feel that instructors have given a suffice amount of information on the policies. We strongly believe that this evidence can create a new adaptive culture within MacEwan, where small differences will lead to greater successes.
    Notes: Presented on January 26, 2015 at I, Research: Student Research Week held at MacEwan University in Edmonton, Alberta.
    Peer Reviewed: No
    Type of Item: Undergraduate Presentations
    Language: English

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