Apple Inc.: a marketing analysis case study

dc.contributor.author	Nagamia, Namira Kausar
dc.date.accessioned	2016-04-12
dc.date.accessioned	2022-05-27T01:15:39Z
dc.date.available	2022-05-27T01:15:39Z
dc.date.issued	2015
dc.description.abstract	Apple has been at the leading edge in the electronics industry ever since the launch of its first product. In addition to showing good market and financial performance the company has also demonstrated socially responsible behavior towards its employees and the environment. This case study exemplifies how the principles of environmental scanning and market segmentation can be systematically applied to Apple’s various product lines. Specifically, the influence of economic and competitive factors on Apple’s marketing has been discussed. Further, income levels (demographic) and life stage (socio-cultural) factors in order to study consumer behavior have been applied to arrive at key market segments for the company’s products such as IPods, IPads, IPhones, and MacBook/IMac.
dc.format.extent	197.76 KB
dc.format.mimetype	PDF
dc.identifier.citation	Nagamia, Namira. "Apple Inc.: A Marketing Analysis Case Study." MUSe 2, no. 1 (2015). https://journals.macewan.ca/index.php/muse/article/view/216
dc.identifier.uri	https://hdl.handle.net/20.500.14078/576
dc.language	English
dc.language.iso	en
dc.rights	All Rights Reserved
dc.subject	environmental scanning
dc.subject	market segmentation
dc.subject	Apple
dc.title	Apple Inc.: a marketing analysis case study	en
dc.type	Student Article
dspace.entity.type

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