Examining the gender effects of different incentive amounts in a web survey

dc.contributor.author	Boulianne, Shelley
dc.date.accessioned	2016-01-08
dc.date.accessioned	2022-05-27T01:14:43Z
dc.date.available	2022-05-27T01:14:43Z
dc.date.issued	2013
dc.description.abstract	Researchers are struggling to determine effective methods to improve response rates to web surveys. This study presents the results of an experiment that varied the disbursement of an incentive in a web survey. Participants were randomly assigned to receive either a $5 or a $10 prepaid incentive. In line with the social exchange theory of survey participation, no significant differences were found in response rate between the two conditions. However, the incentive amount interacted with gender. Specifically, women were more likely to respond to the survey when provided with a $5 incentive compared to a $10 incentive.
dc.format.extent	181.27 KB
dc.format.mimetype	PDF
dc.identifier.citation	Boulianne, Shelley. 2013. "Examining the Gender Effects of Different Incentive Amounts in a Web Survey." Field Methods 25(1): 91‐104. doi:10.1177/1525822X12453113.
dc.identifier.doi	https://doi.org/10.1177/1525822X12453113
dc.identifier.uri	https://hdl.handle.net/20.500.14078/450
dc.language	English
dc.language.iso	en
dc.rights	All Rights Reserved
dc.subject	incentives
dc.subject	web survey
dc.subject	gender
dc.title	Examining the gender effects of different incentive amounts in a web survey	en
dc.type	Article Post-Print

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