A rosè by any other name
Author
Faculty Advisor
Date
2022
Keywords
wine consumption, rating data, rosé wine
Abstract (summary)
A remarkable finding on analyzing the wine consumption data since the turn of the century has been the spectacular rise of the popularity of the Rosé wine. In the time period 2002-2018, the worldwide wine consumption of Rosé wine has increased by 20%. It accounted for 10.5% of the total still wine consumption in 2019. Indeed, the US has been one of the drivers of this rise in the popularity of the Rosé wine, with an increase of 118% in rose wine volume from 2015 to 2020. This paper tries to examine the consumer preferences behind this astounding rise in Rosé wine, using wine rating data from the Wine Spectator website. Comparing consumer ratings of similarly priced Rosé wines with some popular wines of other varieties, we obtained some exciting insights using several data visualization and regression techniques.
Publication Information
Ghosh, S., & Podder, M. (2022, April 5-8). A rosè by any other name. Paper presented at the 50th Annual Meeting of Western Decision Sciences Institute: WDSI 2022, http://wdsinet.org/Annual_Meetings/2022_Proceedings/papers/204..pdf
DOI
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