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Pervasiveness of SERVQUAL and its potential for the standards for functional quality of service

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dc.contributor.authorHossain, Muhammad Muazzem
dc.date.accessioned2014-08-01
dc.date.accessioned2022-05-27T01:13:06Z
dc.date.available2022-05-27T01:13:06Z
dc.date.issued2014
dc.description.abstractThis study examines how pervasive the applications of SERVQUAL are in the service industries and explores if SERVQUAL items can be used to derive standards for service quality. SERVQUAL has been used to measure service quality in a wide variety of service industries in many different countries. However, there is a limited effort to examine how pervasively SERVQUAL has been utilised since its inception in 1988. This study collected data on the applications of SERVQUAL from ABI/INFORM Complete and found that SERVQUAL has been extensively utilised for measuring service quality. Researchers have also criticised SERVQUAL due to its use of the gap approach to assess service quality. Nonetheless, SERVQUAL items contain service measures, which, when stripped of the expressions of expectation and perception, can provide standards for service quality. This study identified the functional standards quality of service and proposed a theoretical model for measuring the functional fitness of service.
dc.format.extent214 kb
dc.format.mimetypePDF
dc.identifier.urihttps://hdl.handle.net/20.500.14078/94
dc.languageEnglish
dc.language.isoen
dc.rightsAll Rights Reserved
dc.subjectSERVQUAL
dc.subjectservice quality
dc.subjectservice fitness
dc.subjectservice standards
dc.subjectservice expectation
dc.subjectservice performance
dc.subjectgap analysis
dc.titlePervasiveness of SERVQUAL and its potential for the standards for functional quality of serviceen
dc.typeArticle
dspace.entity.type

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