Browsing by Author "Rojas, Rannie Lou"
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Item Earth Hour app marketing research(2015) Rojas, Rannie Lou; Wong, LeoMarketing research behind the launch of the Earth Hour App for 2015 was done through this independent study. The project examines people’s heuristics and behaviours towards pledging to chosen environmental activities in preparation of the hour. The study’s foundation is supported by the social distance dimension of the Construal Level theory.