E-commerce and Zapato Sanchez, custom shoes: research and exploration

Author
Capito, Sabrina
Garcia, Maria
Hu, Yan
Santiago, Marla
Zwierink, Teagan
Faculty Advisor
Angulo-Ruiz, Fernando
Date
2019
Keywords
Zapato Sanchez , e-commerce , bespoke , customization , Traditionalists , Gen X , Gen Y
Abstract (summary)
As e-commerce platforms expand, local businesses are trying to keep up and grow alongside the bigger companies. This research project explored the role of e-commerce and custom-made artisanal dress shoes for a local Edmonton business, specifically investigating if advertising on social media platforms would allow for sales growth.
Publication Information
DOI
Notes
Presented on April 23, 2019 at Student Research Day held at MacEwan University in Edmonton, Alberta.
Item Type
Student Presentation
Language
English
Rights
All Rights Reserved