Segmenting Chinese outbound tourists by perceived constraints

Author
Li, Mimi
Zhang, Hanqin
Mao, Iris
Deng, Qian
Faculty Advisor
Date
2011
Keywords
travel constraint , market segmentation , Chinese outbound tourists , China , tourist attractions , tourism
Abstract (summary)
This study examines travel constraints experienced by Chinese outbound tourists. Four constraint factors are identified from visitor data collected in 2006: structural constraint, cultural constraint, information constraint, and knowledge constraint. Information constraint is identified as a factor unique to outbound tourists from China. Among the four constraint factors, structural constraint is the most dominant. Four clusters of visitors are therefore identified: culturally constrained, structurally constrained, absence of sufficient information, and knowledge constrained. The four clusters are distinct in terms of their destination loyalty. The characteristics of each segment are given, and the practical implications of the findings are discussed.
Publication Information
Li, M., Zhang, H., Mao, I., & Deng, Q. (2011). Segmenting Chinese outbound tourists by perceived constraints. Journal of Travel & Tourism Marketing, 28(6), 629-643.
DOI
Notes
Item Type
Article
Language
English
Rights
All Rights Reserved