A mad tea-party: mockup
A mad tea-party: mockup
Author
Favre, Chelsea
Faculty Advisor
Pacher, Constanza
Date
2021
Keywords
typography , layout
Abstract (summary)
In “A Mad Tea-Party from Alice’s Adventures in Wonderland’’
by Lewis Carroll, Alice has just met the Mad Hatter,
March Hare, and the Dormouse at their tea-party, where
she engages in a nonsensical conversation regarding
hair cutting, riddles, buttered clocks and time. The Hatter
chimes in periodically with off-topic chatter that derails
the conversation at hand, much to the annoyance of Alice.
Her consternation grows more apparent as the conversation
continues, and it ends with a nonsensical parody of
Twinkle Twinkle Little Star.
A whimsical approach was taken in the way the text is
laid out on the page, aiming to lead the reader’s eye
down a winding, amusing path from one section to the
next. The Hatter’s nonsensical interruptions break the text
using a larger coloured and eccentric typeface to accentuate
how disruptive his interruptions are. Despite the
interjection of the larger text into the normal paragraphs,
they are presented in a way that leads to the next part of
the story with ease. Alice’s irritation is expressed in red
with certain words emphasized in larger, bolder text to
force that annoyance on the reader, growing in size to
match her growing irritation as the story progresses.
The illustrations used to decorate this piece add to the
whimsical, fantastical nature of the story. The little Mad
Hatter hat that sits upon the first letter of the story draws
attention to the beginning, while the teapot pouring
tea down the text into a much larger teacup below not
only helps the reader navigate the text but also brings
attention to the setting of the story. The image serves to
illustrate how bizarre the world is that Alice finds herself
in. Lastly, the image of a sleepy Dormouse brings attention
to the ending of the tale, providing a delightful, visual
element to the conclusion. Course: DESN 231 Typography II.
Publication Information
DOI
Notes
Item Type
Student Creative Work
Language
English
Rights
All Rights Reserved