Using social media and snowball sampling as an alternative recruitment strategy for research

Author
Leighton, K.
Kardong-Edgren, S.
Schneidereith, T.
Foisy-Doll, Colette
Faculty Advisor
Date
2021
Keywords
clinical , snowball sampling , social media , LinkedIn , Twitter , survey response rates , simulation , undergraduate nursing , screen-based simulation
Abstract (summary)
The COVID-19 pandemic demanded rapid change in health care education, moving many students to online learning. It is important to examine how this shift affected both student perceptions of learning and achievement of learning outcomes. Snowball sampling strategy was used to reach and recruit nursing students, who had shifted to online learning during the pandemic, to participate in a research study survey. This paper outlines the process of snowball sampling using social media, explores the relationship between social media posts and survey completion, describes the strategy's challenges and benefits, and provides recommendations to those who may consider using this novel sampling methodology.
Publication Information
Leighton, K., Kardong-Edgren, S., Schneidereith, T., & Foisy-Doll, C. (2021, April). Using social media and snowball sampling as an alternative recruitment strategy for research. Clinical Simulation in Nursing, 55, 37–42. http://doi.org/10.1016/j.ecns.2021.03.0062021
DOI
Notes
Item Type
Article
Language
English
Rights
All Rights Reserved