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E-commerce and Zapato Sanchez, custom shoes: research and exploration

Date

2019

Keywords

Zapato Sanchez, e-commerce, bespoke, customization, Traditionalists, Gen X, Gen Y

Abstract (summary)

As e-commerce platforms expand, local businesses are trying to keep up and grow alongside the bigger companies. This research project explored the role of e-commerce and custom-made artisanal dress shoes for a local Edmonton business, specifically investigating if advertising on social media platforms would allow for sales growth.

Publication Information

DOI

Notes

Presented on April 23, 2019 at Student Research Day held at MacEwan University in Edmonton, Alberta.

Item Type

Student Presentation

Language

English

Rights

All Rights Reserved