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Title

E-commerce and Zapato Sanchez, custom shoes: research and exploration

Author(s) or Creator(s)
Capito, Sabrina
Garcia, Maria
Hu, Yan
Santiago, Marla
Zwierink, Teagan
Faculty Advisor(s)
Angulo-Ruiz, Fernando
Date

2019

Peer Reviewed?

No

Keywords

Zapato Sanchez
e-commerce
bespoke
customization
Traditionalists
Gen X
Gen Y

Description

As e-commerce platforms expand, local businesses are trying to keep up and grow alongside the bigger companies. This research project explored the role of e-commerce and custom-made artisanal dress shoes for a local Edmonton business, specifically investigating if advertising on social media platforms would allow for sales growth.

Notes

Presented on April 23, 2019 at Student Research Day held at MacEwan University in Edmonton, Alberta.

Type of Item

Conference Presentations

Language

English

Related Items in RO@M

https://roam.macewan.ca/islandora/object/gm:1827

Location

https://roam.macewan.ca/islandora/object/gm:1835

Rights

All Rights Reserved

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