Title: E-commerce and Zapato Sanchez, custom shoes: research and exploration
Author: Capito, Sabrina; Garcia, Maria; Hu, Yan; Santiago, Marla; Zwierink, Teagan
Year: 2019
Faculty Advisor: Angulo-Ruiz, Fernando
Keyword(s): Zapato Sanchez, e-commerce, bespoke, customization, Traditionalists, Gen X, Gen Y
Description: As e-commerce platforms expand, local businesses are trying to keep up and grow alongside the bigger companies. This research project explored the role of e-commerce and custom-made artisanal dress shoes for a local Edmonton business, specifically investigating if advertising on social media platforms would allow for sales growth.
Notes: Presented on April 23, 2019 at Student Research Day held at MacEwan University in Edmonton, Alberta.
Peer Reviewed: No
Type of Item: Conference Presentations
Language: English
