The more I err, the less I pay: effect of firm recall experience, firm type and recall severity on remedy to consumers

Muralidharan, E., Bapuji, H., & Hora, M. (2019). The more I err, the less I pay: effect of firm recall experience, firm type and recall severity on remedy to consumers. doi:https://doi.org/10.1108/EJM-12-2017-0964