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Title

Earth Hour app marketing research

Author(s) or Creator(s)
Rojas, Rannie Lou
Faculty Advisor(s)
Wong, Leo
Date

2015

Peer Reviewed?

No

Keywords

Earth Hour
construal level theory
incentives
intentions towards environmental activities

Description

Marketing research behind the launch of the Earth Hour App for 2015 was done through this independent study. The project examines people’s heuristics and behaviours towards pledging to chosen environmental activities in preparation of the hour. The study’s foundation is supported by the social distance dimension of the Construal Level theory.

Notes

Presented on January 26, 2015 at I, Research: Student Research Week held at MacEwan University in Edmonton, Alberta.

Type of Item

Conference Posters

Language

English

Location

https://roam.macewan.ca/islandora/object/gm:480

Rights

All Rights Reserved

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