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Competitive product positioning and pricing under brand loyalty
Survival strategy of OEM companies: a case study of the Chinese toy industry
Technological innovation and adopter self-construal
To cheat or not to cheat: that is the marketing research question
Apple Inc.: a marketing analysis case study
Theorizing morality in context
An empowerment model of youth financial behavior
Relevant restaurant interests to partnering with non-profit organizations
Influence of institutional profiles on time to recall
Developing a measurement scale for event image

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