“Juiciness” and interactive infographics: an ethnographic perspective
Author
Faculty Advisor
Date
2026
Keywords
juiciness, infographics, interactive visualizations
Abstract (summary)
The present study presents the results from interviews conducted with designers about their impressions of “juicy design” in interactive infographics and data visualization. The interviewees, experts in data visualization and design, discuss their familiarity with and application of juicy design principles—characterized by rich visual and interactive feedback—in their work. They explore the potential benefits and drawbacks of incorporating such elements, considering factors like audience, subject matter, and the risk of overstimulation. The interviews also examine the challenges of implementing juicy design, including technical limitations and the difficulty of measuring its impact on user engagement and information retention. Finally, the interviewees speculate on the future role of juicy design within the field. The responses acquired from the conversations provide some key insights about the application of “juiciness” within interactive infographics. According to the interviewees, potential benefits might include enhanced engagement, improved content understanding and increased memorability. On the other hand, some of the drawbacks would be distractions, overstimulation and inappropriate tone. While there is a belief that juicy design will become more prominent, its growth will be influenced by practical considerations like cost, time, and technical complexity. Designers are generally interested in exploring juicy design but want to do so in a way that is intentional and serves the overall goals of their projects. The future of juicy design is likely to be one where it is used more frequently, but in a way that is carefully considered and integrated.
Publication Information
Campos, B. (2026). “Juiciness” and interactive infographics: An ethnographic perspective. In S. Li (Ed.), Information management: 11th International Conference, ICIM 2025, London, UK, March 28–30, 2025, Revised Selected Papers, Part I (pp. 105-117). Springer Nature. https://doi.org/10.1007/978-3-031-99353-4_10
Notes
Item Type
Book Chapter
Language
Rights
All Rights Reserved