An investigation into the correlation between social media usage and a low self-esteem score
Author
Faculty Advisor
Date
2025
Keywords
social media, self-esteem correlation, self-report
Abstract (summary)
The average time spent daily on social media is roughly 2 ½ hours; such an amount of exposure can cause detriment to an individual’s self-esteem (Chaffey, 2022). A correlation study is conducted to determine if there is an association between social media usage and low self-esteem scores. Participants anonymously self-reported both variables through a Google form that was distributed via convenience sampling. Self-esteem was measured through the Rosenberg Self-Esteem Scale, and time spent on networking sites was measured by daily and weekly usage. Microsoft Excel was used to construct a linear regression model and other statistical tests (ie, computing Pearson R-value). An insignificant association was found between the two variables; daily usage of Instagram and TikTok revealed a positive correlation strength of 0.205, while weekly use had a negative correlation strength of 0.172. It must be advised that there are several limitations in this study, thu,s the findings are in no way conclusive.
Publication Information
DOI
Notes
Presented on April 17, 2025 at Student Research Day held at MacEwan University in Edmonton, Alberta.
Item Type
Student Presentation
Language
Rights
All Rights Reserved