Analyzing Lexus of Edmonton's marketing channels
Faculty Advisor
Date
2025
Keywords
luxury car markets, Lexus, marketing budget, sales leads, social media, automobile industry
Abstract (summary)
This report was conducted for Lexus of Edmonton to identify the best social media platform to invest their marketing budget in order to obtain the best ROI. We analyzed individuals' social media usage from various age groups of both current and potential clients to determine whether Facebook, Instagram, Youtube, or TikTok was the most effective in generating sales leads. By investigating how dealerships can market themselves in social media through conveying experiences and emotion with targeted content, we conducted a survey using simple random sampling (SRS) with 103 respondents to answer the management objective and determine the accuracy of our hypotheses.
Publication Information
Lauer, C., Yaremovich, H., Giasson, K., Januszczak, J., & Checknita, S. (2025). Analyzing Lexus of Edmonton’s marketing channels. MacEwan University Student EJournal, 9(1). https://doi.org/10.31542/xv31qj46
Notes
Item Type
Student Report
Language
Rights
Attribution-NonCommercial (CC BY-NC)
