Angulo-Ruiz, FernandoCapito, SabrinaGarcia, MariaHu, YanSantiago, MarlaZwierink, Teagan2019-05-302022-05-312022-05-312019https://hdl.handle.net/20.500.14078/1360Presented on April 23, 2019 at Student Research Day held at MacEwan University in Edmonton, Alberta.As e-commerce platforms expand, local businesses are trying to keep up and grow alongside the bigger companies. This research project explored the role of e-commerce and custom-made artisanal dress shoes for a local Edmonton business, specifically investigating if advertising on social media platforms would allow for sales growth.611.22 KBPDFenAll Rights ReservedZapato Sancheze-commercebespokecustomizationTraditionalistsGen XGen YStudent Presentation