Fazel, HeshamLaplume, AndréMuralidharan, Etayankara2022-08-182022-10-122022-10-122014Fazel, H., Laplume, A., & Muralidharan, E. (2014). The influence of self and group-enhancing innovations on user self-construal: An experimental study. Jordan Journal of Business Administration, 10 (1): 129-144. https://journals.ju.edu.jo/JJBA/article/view/5840https://hdl.handle.net/20.500.14078/2782This research paper introduces the concepts of self-enhancing and group-enhancing innovations and explains how they may affect user self-construal differently. It is argued that self-enhancing innovations decrease the interdependent self-construal of the user, whereas, group-enhancing innovations decrease the independent self-construal of the user. Pre-test was conducted to identify of the concepts of self-enhancing and group-enhancing innovations. Then a pilot test using a randomized pre-test/post-test design was conducted to pretest the study research design. Employing a sample of consumers in a randomized pre-test/post-test design, the study presents results supporting the hypothesized effect of self-enhancing innovation, and provides partial support for the hypothesized effects of group-enhancing innovation. We discuss the implications of this research for the nexus of business and society as manifested by the interaction of technology and culture.335.29KBPDFenAll Rights Reservedtechnologyinnovationself-construalexperimental designArticle Post-Print