Ostapovich, Sarah2023-09-122023-09-122023Ostapovich, Sarah. 2023. "Perceptions of Dairy Farms on the Environment: A Content Analysis of Comments on TikTok." Crossing Borders: Student Reflections on Global Social Issues 5(1). doi: 10.31542/cb.v5i1.2527https://hdl.handle.net/20.500.14078/3222This study examined the public perceptions of dairy farms on the environment by viewing comments to a TikTok video, which presented a claim that the dairy industry has had a decrease in its environmental impact. A content analysis was conducted with initial and secondary evaluations, finding five broad categories, which included positive and negative perceptions of the dairy industry, as well as a further six themes, including informative, clarification, blaming humans, veganism, critical, and education. The most common theme was informative, encompassing 38% of the relevant comments. The findings indicated proficient use of scientific research, critical considerations of the video, and reflected the biases and influences found in social media and popular culture.enAttribution-NonCommercial (CC BY-NC)dairy industryenvironmental impactpublic perceptionsocial mediaStudent Articlehttps://doi.org/10.31542/cb.v5i1.2527