Jahangir, Junaid2023-03-202023-03-202021Jahangir, J.B. Students’ perceptions of effective teaching: between retired professors and contract instructors. SN Social Sciences 1, 235 (2021). https://doi.org/10.1007/s43545-021-00244-0https://hdl.handle.net/20.500.14078/3032The objective in this paper is to discern how student comments at the Rate My Professors website distinguish between retired professors and contract instructors in Economics. A qualitative content analysis is used to investigate whether student comments capture effective teaching, as depicted in the academic literature and whether teaching pedagogy has shifted from critical thinking and challenge to easy expectations and easy grades, as part of the corporatization of education.enAll Rights ReservedRate my professorseffective teachingeasy As and corporate educationArticle Post-Printhttps://doi.org/10.1007/s43545-021-00244-0