Benson, LyleEnstroem, Rickard2020-08-112022-05-312022-05-312017Benson, L. & Enstroem, R. (2017). Deliberate business school differentiation through graduate attributes: Implementing professional skills in a degree program. Journal of Management Development, 36(6), 817–827. doi:10.1108/JMD-08-2016-0148https://hdl.handle.net/20.500.14078/1662The purpose of this paper is to describe the creation and deliberate positioning of a new Bachelor of Commerce program at MacEwan School of Business, Canada, by formally integrating professional skills in the curriculum. Through institutional narratives and statistical measurements, the authors detail the process from the first broad conversation and the different phases of the institutional deliberations to a measurement of students' development of professional skills and self-confidence through the eyes of student peer coaches.enAll Rights Reserveddifferentiationbusiness schoolspeer-coachingundergraduatesprofessional skillsArticlehttps://doi.org/10.1108/JMD-08-2016-0148