Browsing by Author "Capito, Sabrina"
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Item E-commerce and Zapato Sanchez, custom shoes: research and exploration(2019) Capito, Sabrina; Garcia, Maria; Hu, Yan; Santiago, Marla; Zwierink, Teagan; Angulo-Ruiz, FernandoAs e-commerce platforms expand, local businesses are trying to keep up and grow alongside the bigger companies. This research project explored the role of e-commerce and custom-made artisanal dress shoes for a local Edmonton business, specifically investigating if advertising on social media platforms would allow for sales growth.Item E-commerce and Zapato Sanchez, custom shoes: research and exploration(2019) Capito, Sabrina; Garcia, Maria; Angulo-Ruiz, FernandoAs e-commerce platforms expand, local businesses are trying to keep up and grow alongside the bigger companies. This research project explored the role of e-commerce and custom-made artisanal dress shoes for a local Edmonton business, specifically if advertising on social media platforms would allow for sales growth.Item Treat yourself: food delivery apps and the interplay between justification for use and food well-being(2023) Capito, Sabrina; Pergelova, AlbenaThis study examines the relationship between justification for use and well-being in respect to mobile food delivery apps (FDA). Adopting an interpretivist qualitative approach, the study offers contributions to the FDA and food well-being literature by uncovering four groups of licensing effects that consumers use in justifying FDA use. Those licensing effects can have either positive or negative influence on consumers' wellbeing depending on the degree to which consumers engage in self-regulation, awareness, and conscious managing of their relationship with food. The study also unravels the importance of dealing with the tensions between FDA use and well-being by shedding light on feelings of guilt and financial anxiety related to FDA use.