Browsing by Author "Deng, Quian (Claire)"
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Item Research recast(ed): S2E10 - Consumer behavior, black toilet paper, and the concept of weirdness with Dr. Claire Deng(2023) Miskiman, Megan; Schabert, Reinette; Deng, Quian (Claire)In today’s episode, assistant professor of marketing here at MacEwan University - Dr. Claire Deng - discusses her research in consumer behaviour, the concept of weirdness, and the importance of market research.