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Research recast(ed): S2E10 - Consumer behavior, black toilet paper, and the concept of weirdness with Dr. Claire Deng

Faculty Advisor

Date

2023

Keywords

consumer behaviour, market research

Abstract (summary)

In today’s episode, assistant professor of marketing here at MacEwan University - Dr. Claire Deng - discusses her research in consumer behaviour, the concept of weirdness, and the importance of market research.

Publication Information

Miskiman, M., & Schabert, R. (Hosts). (2023, January). Consumer behavior, black toilet paper, and the concept of weirdness with Dr. Claire Deng (Season 2, Episode 10) [Audio podcast episode]. In Research recast(ed). https://research-recasted.pinecast.co/episode/26e7a886/consumer-behavior-black-toilet-paper-and-the-concept-of-weirdness-with-dr-claire-deng

DOI

Notes

Item Type

Podcast

Language

Rights

All Rights Reserved