Repository logo

Browsing by Author "Larsson, Anders Olof"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Climate change in the 2019 Canadian federal election
    (2021) Boulianne, Shelley; Belland, Stephanie; Sleptcov, Nikita; Larsson, Anders Olof
    In the weeks before the 2019 federal election, climate change strikes occurred in Canada and across the globe, which may have increased the salience of this policy issue. We use two data sources to examine the role of climate change in the 2019 federal election: a representative survey of 1500 Canadians and 2109 Facebook posts from the five major party leaders. After accounting for political ideology and region, we find that concern about climate change was a strong positive predictor of liberal support. We triangulate these findings by analyzing Facebook posts. We find that left-wing politicians were more likely to post about climate change and that posts about climate change received more likes, comments, and shares than other posts. This higher level of user engagement did not differ depending on which political party posted the climate change message. The combination of sources offers news insights into citizen-elite interactions and electoral outcomes. Climate change was important in the election, whether this importance was measured through survey data or user engagement with leaders’ climate change posts.
  • Thumbnail Image
    Item
    Engagement with candidate posts on Twitter, Instagram, and Facebook during the 2019 election
    (2021) Boulianne, Shelley; Larsson, Anders Olof
    Social media are critical tools offering connections between political actors, voters, and journalists. However, existing scholarship rarely assesses how user engagement differs by platform, content, and function of the post. We examine Facebook (n = 938), Instagram (n = 258), and Twitter (n = 1771) posts by the leaders of three major political parties in Canada during the 2019 Federal Election. Across all three platforms, Liberal Leader Trudeau’s posts receive the most engagement. On Twitter, attack posts receive slightly more engagement and interaction posts receive less engagement, compared with other platforms. While policy posts produce lower levels of engagement across platforms, Facebook is distinctive in yielding the lowest levels of user engagement on policy posts. In sum, our findings suggest that political leaders should tailor the content of their social media posts to different platforms.