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Browsing by Author "Li, Mimi"

Now showing 1 - 4 of 4
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    Developing a measurement scale for event image
    (2015) Deng, Qian; Li, Mimi; Shen, Han
    The main purpose of this study is to measure and explore the dimensionality of the event image by using the case of 2010 Shanghai World Expo. After literature review, this study used Keller’s framework of brand image as the conceptual base, followed the free associations method to identify the preliminary items, adopted expert opinions to further revise the items, used the exploratory factor analysis to explore the underlying structure of the event image, and adopted the confirmatory factor analysis to further validate the measurement scale. Finally, five dimensions including 17 items were extracted. They are labeled as Benefit, Facility, Service, Theme, and Event Content. The results of the current study were relatively consistent with some conceptual frameworks and to some extent confirmed previous empirical studies, which could provide useful implications for both future research and industry practice.
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    A model of event-destination image transfer
    (2014) Deng, Qian; Li, Mimi
    The aim of this study is to provide a theoretical understanding and empirical examination of the psychological responses of tourists attending a mega-event hosted in a tourism destination. A conceptual framework—the event–destination image transfer model—was developed from an extensive literature review and related theoretical discussion. A survey was conducted in Shanghai during the 2010 Shanghai World Expo to test the model. The findings show that the event image directly and positively affected the destination image, providing empirical support for the image transfer theory. Tourists’ psychological responses—their overall attitude and behavioral intentions toward the destination—were positively and significantly affected by the destination image. However, the direct effect of the event image on tourists’ overall attitude toward the destination was statistically non-significant due to the mediation effect of the destination image.
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    Segmenting Chinese outbound tourists by perceived constraints
    (2011) Li, Mimi; Zhang, Hanqin; Mao, Iris; Deng, Qian
    This study examines travel constraints experienced by Chinese outbound tourists. Four constraint factors are identified from visitor data collected in 2006: structural constraint, cultural constraint, information constraint, and knowledge constraint. Information constraint is identified as a factor unique to outbound tourists from China. Among the four constraint factors, structural constraint is the most dominant. Four clusters of visitors are therefore identified: culturally constrained, structurally constrained, absence of sufficient information, and knowledge constrained. The four clusters are distinct in terms of their destination loyalty. The characteristics of each segment are given, and the practical implications of the findings are discussed.
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    Sharing information now vs. later: the effect of temporal contiguity cue and power on consumer responses toward online reviews
    (2017) Wu, Laurie; Shen, Han; Li, Mimi; Deng, Qian
    This study aims to address a novel information sharing phenomenon among many hospitality consumers, that is, sharing information during, rather than weeks after, a hospitality consumption experience. Specifically, this study tests if including a temporal contiguity cue in a review can significantly enhance the purchase intention of other consumers toward the reviewed business. A 2 (personal sense of power) × 2 (temporal contiguity cue: manipulated to be absent vs present) quasi-experiment was conducted in this research. Floodlight analysis with the Johnson–Neyman technique was used to test the interaction effect. Hayes’ PROCESS procedure was used to test the mediation effects. The study found that, for powerless consumers, temporal contiguity cue can effectively enhance the perceived trustworthiness of the review and purchase intention toward the reviewed business. Conversely, for powerful consumers, temporal contiguity cue can significantly reduce the perceived trustworthiness of the review and purchase intention toward the business. Mediation test further revealed evidence for the underlying psychological mechanism for these effects. Revealing the mixed effects of a novel factor, temporal contiguity cue, on consumer responses toward online hospitality reviews, the current research contributes to the expanding stream of theoretical and managerial knowledge on online review management in social media platforms.