Segmenting Chinese outbound tourists by perceived constraints

Li, Mimi; Zhang, Hanqin; Mao, Iris; Deng, Qian

Segmenting Chinese outbound tourists by perceived constraints

Author

Date

2011

Keywords

travel constraint, market segmentation, Chinese outbound tourists, China, tourist attractions, tourism

Abstract (summary)

This study examines travel constraints experienced by Chinese outbound tourists. Four constraint factors are identified from visitor data collected in 2006: structural constraint, cultural constraint, information constraint, and knowledge constraint. Information constraint is identified as a factor unique to outbound tourists from China. Among the four constraint factors, structural constraint is the most dominant. Four clusters of visitors are therefore identified: culturally constrained, structurally constrained, absence of sufficient information, and knowledge constrained. The four clusters are distinct in terms of their destination loyalty. The characteristics of each segment are given, and the practical implications of the findings are discussed.

Publication Information

Li, M., Zhang, H., Mao, I., & Deng, Q. (2011). Segmenting Chinese outbound tourists by perceived constraints. Journal of Travel & Tourism Marketing, 28(6), 629-643.