Browsing by Author "Roman, Andrei"
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- ItemLexus marketing research(2019) Sedani, Sujay; Koski, Jack; Mayers, Jordan; Roman, Andrei; Angulo-Ruiz, FernandoLexus of Edmonton is the leading luxury car dealership in Edmonton and currently seeking to optimize and improve their email marketing campaigns. At the beginning of the semester, our group was tasked with finding the right email marketing frequency, and ways to improve their email marketing efficiency. We specifically focused on the luxury car owner segment and how they responded to email marketing. In addition, we had a target demographic of 18-65-year olds. Throughout the three months of the research, our report garnered the inefficiencies of email marketing practices and most importantly how they could be improved. The report also shows how newsletter subscribers interact, what times they are likely to open an email, and what device they view the email on. The research project included a literature review, four in depth interviews, and 146 participants from our questionnaire. The questionnaire included twelve structured questions that would produce data that could be extrapolated and lead to our main findings.
- ItemLexus marketing research 312(2019) Sedani, Sujay; Koski, Jack; Mayers, Jordan; Roman, Andrei; Angulo-Ruiz, FernandoThis research seeks to bridge the gaps between business to consumer communication strategies and explores the several potential underlying causes affecting customer beliefs about email marketing campaigns, specifically in the automobile industry. Facets of email marketing such as implementing segmentation strategy, preferences regarding content of emails (subject lines, body content, key words, images), and email frequency. Evidence is collected based on target market and demographic characteristics through secondary research of scholarly literature/academic journals and primary research with communication experts, industry executives, and general consumers.