The 2020 toilet paper stockpiling phenomenon: a media analysis revealing the role of the news media in toilet paper hoarding
The 2020 toilet paper stockpiling phenomenon: a media analysis revealing the role of the news media in toilet paper hoarding
Author
Driessen, Eva
Faculty Advisor
Wurfel, Marlene
Date
2020
Keywords
toilet paper , stockpiling , hoarding , headlines , images
Abstract (summary)
This paper aims to examine the influence that the news media has on the population by
exploring how the news media influenced people to stockpile toilet paper in March and April
2020. The method that I used is media analysis. I analyzed articles published in March and April
2020 about toilet paper hoarding.I discuss the specific techniques used to urge readers to
participate in the craze. I observed two main components that most articles about toilet paper had
in common. The two components are fear-inducing images and captivating headlines. People
were exposed to articles like this on digital and printed newspapers and, consequently, social
media. However, this paper focuses on digital news articles. These articles promoted a sense of
urgency, and many people took part in toilet paper hoarding as a result. Stockpiling was a global
phenomenon, and many news outlets in almost every country published articles about the craze;
however, this analysis focuses on Canadian news outlets. My data sources are various Canadian
mass news articles with relevant content published in the aforementioned time frame. The results
of this research indicate that the news media did not intentionally push people to stockpile toilet
paper, which is evident because almost all of the articles mentioned that stockpiling was not
necessary and even discouraged it. However, because it was a global phenomenon and needed to
be reported on, the media did publish many articles about it, which drew attention to the issue.
There were also many headlines and images published that were agents in influencing people to
stockpile.
Publication Information
DOI
Notes
Item Type
Student Report
Language
English
Rights
All Rights Reserved