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Collaborative projection and the twin ecstasies of DIY cineworlding

Faculty Advisor




Cineworlding, cine-ethnomusicology, ethnographic theory, DIY theory, activist philosophy

Abstract (summary)

The notion that ethnographic practice needs to be normative in order to be rigorous is problematic, especially when the partners in that research are producing experimental and resistant DIY cultures. Nonnormative ethnographers are “activist” in their critical engagement with dominant regimes of truth and must contend with digital disruption and platform capitalism that has vastly expanded DIY production. It is no longer possible to identify DIY culture with self-production because digital self-production is simply demanded for the “digital citizenship” of platform capitalism. In this article, the psychoanalytic concept of projection is turned upside down and understood as a socially performed digital-bodying that worlds. The screen becomes a location of dissensus, projecting the ecstatic truth of Modern/capitalist worldings or Altermodern/anti-capitalist worldings. Cinematic research-creation, CineWorlding, is an activist cinematic posthumanographic study of the interstices that infold concepts, bodies, social, technological, and environmental ecologies into worldings.

Publication Information

MacDonald, M. B. (2023). Collaborative projection and the twin ecstasies of DIY cineworlding. DIY, Alternative Cultures & Society, 1(2), 151-162.


Item Type




Attribution (CC BY)