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Flattening the curve: the role of communications in Canada's response to COVID-19

Faculty Advisor




Abstract (summary)

This paper explores Canada’s communications approach to the population during the global pandemic of COVID-19. Canada’s perceptive risk communication plan consists of quick response, transparency, and credible figures as representatives of information that are deemed the current principles of success (as of April 2020). The literature review inaugurates the necessary definitions for the topic and provides detailed information about the action Canada has taken in the 2020 pandemic, while the discussion evaluates and debates Canada’s communicative strengths while acknowledging areas for improvement. Following the tactics explored, comparisons are made against the United States’ pandemic response along with a review of practices to avoid in risk communication, such as blame. Finally, transformative dialogue theory is analyzed as a potential answer to the successful interactions between the Canadian government, authoritative figures, and the public.

Publication Information

Power, V., & Krebes, A. (2020). Flattening the Curve: The Role of Communications in Canada’s Response to COVID-19 . MacEwan University Student EJournal (MUSe), 4(1).


Item Type

Student Article




Attribution-NonCommercial (CC BY-NC)