Determinants of willingness to pay for organic foods: evidence from a primary survey of conventional consumers

dc.contributor.author	Islam, Shahidul
dc.date.accessioned	2020-07-27
dc.date.accessioned	2022-05-31T01:15:06Z
dc.date.available	2022-05-31T01:15:06Z
dc.date.issued	2018
dc.description.abstract	This study explores why conventional consumers choose to pay premium prices for organic foods. A structured interview was conducted with 750 randomly selected shoppers to collect consumers’ perception, purchasing decision and WTP for organic foods. Results suggest that the perception, purchase decision and WTP are highly related. Common attributes motivating consumers to pay higher prices are: organic foods are healthier, tastier, better quality and have more human touch than conventional foods. These variables are important as a group and not as an individual as these are linked in consumer’s perception, purchasing decision and WTP.
dc.format.extent	465.27KB
dc.format.mimetype	PDF
dc.identifier.citation	Islam, S. 2018. Determinants of willingness to pay for organic foods: Evidence from a primary survey of conventional consumers. Proceedings of the ASBBS 25th Annual Conference. Las Vegas, NV. USA. pp: 266-278.
dc.identifier.uri	https://hdl.handle.net/20.500.14078/1655
dc.language	English
dc.language.iso	en
dc.rights	All Rights Reserved
dc.subject	organic foods
dc.subject	willingness to pay
dc.subject	consumer behavior
dc.title	Determinants of willingness to pay for organic foods: evidence from a primary survey of conventional consumers	en
dc.type	Presentation
dspace.entity.type

Files

Now showing 1 - 1 of 1