Determinants of willingness to pay for organic foods: evidence from a primary survey of conventional consumers

Simple item page
dc.contributor.authorIslam, Shahidul
dc.date.accessioned2020-07-27
dc.date.accessioned2022-05-31T01:15:06Z
dc.date.available2022-05-31T01:15:06Z
dc.date.issued2018
dc.description.abstractThis study explores why conventional consumers choose to pay premium prices for organic foods. A structured interview was conducted with 750 randomly selected shoppers to collect consumers’ perception, purchasing decision and WTP for organic foods. Results suggest that the perception, purchase decision and WTP are highly related. Common attributes motivating consumers to pay higher prices are: organic foods are healthier, tastier, better quality and have more human touch than conventional foods. These variables are important as a group and not as an individual as these are linked in consumer’s perception, purchasing decision and WTP.
dc.format.extent465.27KB
dc.format.mimetypePDF
dc.identifier.citationIslam, S. 2018. Determinants of willingness to pay for organic foods: Evidence from a primary survey of conventional consumers. Proceedings of the ASBBS 25th Annual Conference. Las Vegas, NV. USA. pp: 266-278.
dc.identifier.urihttps://hdl.handle.net/20.500.14078/1655
dc.languageEnglish
dc.language.isoen
dc.rightsAll Rights Reserved
dc.subjectorganic foods
dc.subjectwillingness to pay
dc.subjectconsumer behavior
dc.titleDeterminants of willingness to pay for organic foods: evidence from a primary survey of conventional consumers
dc.typePresentation
dspace.entity.type
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Determinants_of_willingness_to_pay_for_organic-_2018_roam.pdf
Size:
465.27 KB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Department of Anthropology, Economics and Political Science