Browsing by Author "Ostapovich, Sarah"

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    Perceptions of dairy farms on the environment: a content analysis of comments on TikTok
    (2023) Ostapovich, Sarah
    This study examined the public perceptions of dairy farms on the environment by viewing comments to a TikTok video, which presented a claim that the dairy industry has had a decrease in its environmental impact. A content analysis was conducted with initial and secondary evaluations, finding five broad categories, which included positive and negative perceptions of the dairy industry, as well as a further six themes, including informative, clarification, blaming humans, veganism, critical, and education. The most common theme was informative, encompassing 38% of the relevant comments. The findings indicated proficient use of scientific research, critical considerations of the video, and reflected the biases and influences found in social media and popular culture.
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    Perceptions of dairy farms on the environment: a content analysis of comments on TikTok
    (2023) Ostapovich, Sarah; Symbaluk, Diane
    This study examined the public perceptions of dairy farms on the environment by examining comments to a TikTok video, which presented a claim that the dairy industry has had a decrease in its environmental impact. A content analysis was conducted with initial and secondary evaluations, finding 5 broad categories which included positive and negative perceptions of the dairy industry, as well as a further 6 themes comprised of informative, clarification, blaming humans, veganism, critical, and education. The most common theme was informative, encompassing 38% of the relevant comments. The findings indicated proficient use of scientific research, and critical considerations of the video, and reflected the biases and influences found in social media and popular culture.