On the 5th of September 2011 I launched a plan of teaching introductory economics in an innovative way. In a first-day-of-class questionnaire many students mentioned that they wanted to become lawyers, doctors, professional athletes, or to open their own businesses. Almost nobody wanted to become an economist. Most of them were taking my course not out of a keen interest in economics, but to fulfill some general education requirements. Although such a composition of first-year classes is not new and not exceptional, the traditional way of teaching economics remains unprepared for it. What is an appropriate way of teaching economics to non-economist students? At this time I can only report my two semester experience; I describe the concept and the unfolding of this new approach and I identify the lessons to be learned from the experience.