Socially mediated political consumerism

Author
Boulianne, Shelley
Faculty Advisor
Date
2021
Keywords
social media , social networks , political consumerism , activism
Abstract (summary)
Social media use enables information consumption and exchange as well as group ties that can facilitate participation in boycott and buycott campaigns. Social media also provide low-threshold activities that serve as a stepping stone towards more intense forms of cause-oriented participation. This paper uses original survey data (n = 1,539) collected in 2019. Reading political information, posting political information on social media, and following social and leisure groups increase the likelihood of boycotting and buycotting. Changing profile pictures doubles the odds of participating in political consumerism. Overall, citizens use symbolic low-effort activities on social media to mobilize their peers to participate in political consumerism but, in the end, they also mobilize themselves toward more intense forms of participation.
Publication Information
Boulianne, S. (2021). Socially mediated political consumerism. Information, Communication & Society, 1-9. doi:10.1080/1369118X.2021.2020872
DOI
Notes
Item Type
Article
Language
English
Rights
Attribution-NonCommercial-NoDerivs (CC BY-NC-ND)