Technological innovation and adopter self-construal

Fazel, Hesham; Laplume, André; Muralidharan, Etayankara

Technological innovation and adopter self-construal

Author

Fazel, Hesham

Laplume, André

Muralidharan, Etayankara

Date

2015

Keywords

technological innovations, social change, innovation adoption, group identity

Abstract (summary)

In this paper, we theorize that individuals who value independence and distinctiveness identify more with social identities as a result of adopting sustaining technological innovations. Conversely, individuals who value interdependence may become more independent as a result of adopting disruptive technological innovations. We argue that successive adoptions of technological innovation may expand and contract the breadth of adopters' collective identities. We discuss the implications of this conceptual paper and suggest avenues for future research at the nexus of technological innovation and cultural change.

Publication Information

Fazel, Hesham, André O. Laplume, and Etayankara Muralidharan. "Technological Innovation and Adopter Self-Construal." International Journal Of Innovation & Technology Management 12, no. 4 (2015): 1-23. doi:10.1142/S0219877015500169.