Digital media and political consumerism in the United States, United Kingdom, and France
Digital media and political consumerism in the United States, United Kingdom, and France
Author
Boulianne, Shelley
Copeland, Lauren
Koc-Michalska, Karolina
Faculty Advisor
Date
2022
Keywords
civic engagement , digital media , political consumerism , political discussion , political participation , social media
Abstract (summary)
Digital media use can connect citizens across geographic boundaries into coordinated
action by distributing political information, enabling the formation of groups, and
facilitating political talk. These activities can lead to political consumerism, which
is an important and popular form of political participation that translates across
geographic borders. This article uses original survey data (n = 9284) to examine the
relationship between digital media use and political consumerism in the United States,
United Kingdom, and France. Talking politics online, joining social groups on social
media, and searching online for political information increase participation in political
consumerism. However, the strength of these positive correlations differs by age,
country, and mode of political consumerism. Joining social groups on social media
has a much larger effect size on buycotting compared to boycotting. The findings
imply that social groups are more salient in the mobilization process for buycotting
campaigns compared to boycotting campaigns.
Publication Information
Boulianne, S., Copeland, L., & Koc-Michalska, K. (2022). Digital media and political consumerism in the United States, Britain, and France. New Media & Society, 1-21. https://doi.org/10.1177/14614448221083025
DOI
Notes
Item Type
Article
Language
English
Rights
Attribution-NonCommercial (CC BY-NC)
