Lexus marketing research 312

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dc.contributor.advisorAngulo-Ruiz, Fernando
dc.contributor.authorSedani, Sujay
dc.contributor.authorKoski, Jack
dc.contributor.authorMayers, Jordan
dc.contributor.authorRoman, Andrei
dc.date.accessioned2019-05-10
dc.date.accessioned2022-05-31T00:58:45Z
dc.date.available2022-05-31T00:58:45Z
dc.date.issued2019
dc.descriptionPresented on April 23, 2019 at Student Research Day held at MacEwan University in Edmonton, Alberta.
dc.description.abstractThis research seeks to bridge the gaps between business to consumer communication strategies and explores the several potential underlying causes affecting customer beliefs about email marketing campaigns, specifically in the automobile industry. Facets of email marketing such as implementing segmentation strategy, preferences regarding content of emails (subject lines, body content, key words, images), and email frequency. Evidence is collected based on target market and demographic characteristics through secondary research of scholarly literature/academic journals and primary research with communication experts, industry executives, and general consumers.
dc.format.extent785 KB
dc.format.mimetypePDF
dc.identifier.urihttps://hdl.handle.net/20.500.14078/1332
dc.languageEnglish
dc.language.isoen
dc.relation.urihttps://roam.macewan.ca/islandora/object/gm:1803
dc.rightsAll Rights Reserved
dc.subjectemail marketing
dc.subjectautomobile industry
dc.subjectluxury car markets
dc.titleLexus marketing research 312
dc.typeStudent Presentation
dspace.entity.type
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