Lexus marketing research 312

dc.contributor.advisor	Angulo-Ruiz, Fernando
dc.contributor.author	Sedani, Sujay
dc.contributor.author	Koski, Jack
dc.contributor.author	Mayers, Jordan
dc.contributor.author	Roman, Andrei
dc.date.accessioned	2019-05-10
dc.date.accessioned	2022-05-31T00:58:45Z
dc.date.available	2022-05-31T00:58:45Z
dc.date.issued	2019
dc.description	Presented on April 23, 2019 at Student Research Day held at MacEwan University in Edmonton, Alberta.
dc.description.abstract	This research seeks to bridge the gaps between business to consumer communication strategies and explores the several potential underlying causes affecting customer beliefs about email marketing campaigns, specifically in the automobile industry. Facets of email marketing such as implementing segmentation strategy, preferences regarding content of emails (subject lines, body content, key words, images), and email frequency. Evidence is collected based on target market and demographic characteristics through secondary research of scholarly literature/academic journals and primary research with communication experts, industry executives, and general consumers.
dc.format.extent	785 KB
dc.format.mimetype	PDF
dc.identifier.uri	https://hdl.handle.net/20.500.14078/1332
dc.language	English
dc.language.iso	en
dc.relation.uri	https://roam.macewan.ca/islandora/object/gm:1803
dc.rights	All Rights Reserved
dc.subject	email marketing
dc.subject	automobile industry
dc.subject	luxury car markets
dc.title	Lexus marketing research 312	en
dc.type	Student Presentation
dspace.entity.type

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