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Earth Hour app marketing research

Faculty Advisor

Date

2015

Keywords

Earth Hour, construal level theory, incentives, intentions towards environmental activities

Abstract (summary)

Marketing research behind the launch of the Earth Hour App for 2015 was done through this independent study. The project examines people’s heuristics and behaviours towards pledging to chosen environmental activities in preparation of the hour. The study’s foundation is supported by the social distance dimension of the Construal Level theory.

Publication Information

DOI

Notes

Presented on January 26, 2015 at I, Research: Student Research Week held at MacEwan University in Edmonton, Alberta.

Item Type

Student Presentation

Language

English

Rights

All Rights Reserved