Earth Hour app marketing research
Author
Faculty Advisor
Date
2015
Keywords
Earth Hour, construal level theory, incentives, intentions towards environmental activities
Abstract (summary)
Marketing research behind the launch of the Earth Hour App for 2015 was done through this independent study. The project examines people’s heuristics and behaviours towards pledging to chosen environmental activities in preparation of the hour. The study’s foundation is supported by the social distance dimension of the Construal Level theory.
Publication Information
DOI
Notes
Presented on January 26, 2015 at I, Research: Student Research Week held at MacEwan University in Edmonton, Alberta.
Item Type
Student Presentation
Language
English
Rights
All Rights Reserved