Earth Hour app marketing research

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dc.contributor.advisorWong, Leo
dc.contributor.authorRojas, Rannie Lou
dc.date.accessioned2015-03-31
dc.date.accessioned2022-05-27T01:13:46Z
dc.date.available2022-05-27T01:13:46Z
dc.date.issued2015
dc.descriptionPresented on January 26, 2015 at I, Research: Student Research Week held at MacEwan University in Edmonton, Alberta.
dc.description.abstractMarketing research behind the launch of the Earth Hour App for 2015 was done through this independent study. The project examines people’s heuristics and behaviours towards pledging to chosen environmental activities in preparation of the hour. The study’s foundation is supported by the social distance dimension of the Construal Level theory.
dc.format.extent912.97 kb
dc.format.mimetypePDF
dc.identifier.urihttps://hdl.handle.net/20.500.14078/272
dc.languageEnglish
dc.language.isoen
dc.rightsAll Rights Reserved
dc.subjectEarth Hour
dc.subjectconstrual level theory
dc.subjectincentives
dc.subjectintentions towards environmental activities
dc.titleEarth Hour app marketing research
dc.typeStudent Presentation
dspace.entity.type
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