Earth Hour app marketing research
dc.contributor.advisor | Wong, Leo | |
dc.contributor.author | Rojas, Rannie Lou | |
dc.date.accessioned | 2015-03-31 | |
dc.date.accessioned | 2022-05-27T01:13:46Z | |
dc.date.available | 2022-05-27T01:13:46Z | |
dc.date.issued | 2015 | |
dc.description | Presented on January 26, 2015 at I, Research: Student Research Week held at MacEwan University in Edmonton, Alberta. | |
dc.description.abstract | Marketing research behind the launch of the Earth Hour App for 2015 was done through this independent study. The project examines people’s heuristics and behaviours towards pledging to chosen environmental activities in preparation of the hour. The study’s foundation is supported by the social distance dimension of the Construal Level theory. | |
dc.format.extent | 912.97 kb | |
dc.format.mimetype | ||
dc.identifier.uri | https://hdl.handle.net/20.500.14078/272 | |
dc.language | English | |
dc.language.iso | en | |
dc.rights | All Rights Reserved | |
dc.subject | Earth Hour | |
dc.subject | construal level theory | |
dc.subject | incentives | |
dc.subject | intentions towards environmental activities | |
dc.title | Earth Hour app marketing research | |
dc.type | Student Presentation | |
dspace.entity.type |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- Earth_Hour_app_marketing_research_2015_roam.pdf
- Size:
- 912.97 KB
- Format:
- Adobe Portable Document Format
- Description: