Deliberate institutional differentiation through graduate attributes: implementing professional skills at MacEwan School of Business

Author
Benson, Lyle
Enstroem, Rickard
Faculty Advisor
Date
2017
Keywords
differentiation , business schools , peer-coaching , undergraduates , professional skills
Abstract (summary)
The purpose of this paper is to describe the creation and deliberate positioning of a new Bachelor of Commerce program at MacEwan School of Business, Canada, by formally integrating professional skills in the curriculum. Through institutional narratives and statistical measurements, the authors detail the process from the first broad conversation and the different phases of the institutional deliberations to a measurement of students' development of professional skills and self-confidence through the eyes of student peer coaches.
Publication Information
Benson, L. & Enstroem, R. (2017). Deliberate business school differentiation through graduate attributes: Implementing professional skills in a degree program. Journal of Management Development, 36(6), 817–827. doi:10.1108/JMD-08-2016-0148
DOI
Notes
Item Type
Article
Language
English
Rights
All Rights Reserved