Department of Communication

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Porn Tube sites: how do gratifications, interactivity and contextual age predict usage and addiction?
(2023) Raj, Sony Jalarajan; Menon, Devadas
The advent of the internet and compact and compatible smartphones have led to a dramatic increase in the usage of Porntube sites across the globe. Guided by the uses and gratification theory, this study (N = 405) identified six gratifications obtained from tube site usage: Excitement seeking, Diversion, Fantasy, Arousal, Habitual pastime, and Information seeking. This research also located the relationship between gratifications obtained from porn tube sites, life position indicators, interactivity, and problematic usage. Some of the prominent findings of the study are: there are significant age and gender differences in tube sites' usage; life satisfaction negatively predicted tube sites' usage; excitement seeking, diversion, arousal, and habitual pastime gratifications positively predicted porn tube usage; age, gender and interactivity were positive predictors of addiction; excitement seeking arousal, and habitual pastime gratifications positively predicted tube sites' addiction.