Department of Design
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Browsing Department of Design by Subject "content audits"
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Item Content audit for the assessment of digital information space: definitions and exploratory typology(2017) Sperano, IsabelleContent audit is an evaluation method used to identify, describe, quantify, and assess content quality of a website or of a larger information ecosystem (social media, web application, newsletter, intranet, etc.). Despite the growing popularity of the method in the last years, very little research has been conducted on this topic. However, it is extensively described and commented in a large body of literature, mostly written by information architecture (IA), content strategy and UX professionals. Hence, this is what led to further examine, in this research, a corpus of 200 publications (books, web pages, blog articles, journal articles) addressing content audit. This study attempts to take stock and establish a realistic picture of the current knowledge about the method, particularly concerning content audit definition components and content audit types, as well as to suggest possible means to further develop this evaluation method.Item The content audit: who should conduct it?(2019) Sperano, Isabelle; Andruchow, RobertA content audit is an assessment method widely used in content strategy to identify, describe, quantify, and evaluate the content quality of a website or of a larger information space. The use of content audits has grown in the last several years, mainly due to the increasing complexity of digital information ecosystems (websites, social media, wearables, etc.). To this day, very little research has been conducted on this method. However, the content audit is widely described and discussed in a large body of literature, mostly written by content strategy, information architecture (IA), and user experience (UX) professionals. These publications can constitute a rich ground for initiating a more formalized reflection about this method. This realization led us to a further examination of a corpus of 200 publications (books, Web pages, blog articles, journal articles) about content audits. These results are part of a larger study about content audits that aimed to present an in-depth examination of them as a digital information assessment method. Many dimensions of the method were analyzed (audit definitions and types, audit activities, audit criteria, etc.).Item Review of Content audits and inventories: a handbook(2015) Sperano, IsabelleAfter the publication of The Language of Content Strategy, XML Press expands its collection entitled The Content Wrangler Content Strategy Book with a book devoted to an evaluation of digital content: the content audit. To date, it is certainly the most comprehensive book on the subject. Indeed, if hundreds of publications address this method in popularity, Paula Ladenburg Land is the first to offer a book that is devoted entirely. Thus, the author offers a complete and detailed work, necessary for any professional interested in evaluation and design of digital content (web, social networks, etc.).