Commerce - Student Works
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Item E-commerce and Zapato Sanchez, custom shoes: research and exploration(2019) Capito, Sabrina; Garcia, Maria; Hu, Yan; Santiago, Marla; Zwierink, Teagan; Angulo-Ruiz, FernandoAs e-commerce platforms expand, local businesses are trying to keep up and grow alongside the bigger companies. This research project explored the role of e-commerce and custom-made artisanal dress shoes for a local Edmonton business, specifically investigating if advertising on social media platforms would allow for sales growth.