Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector

Pergelova, A., & Angulo, F. (2017). Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector. doi:http://dx.doi.org/10.1080/02650487.2017.1364032.