Apple Inc.: a marketing analysis case study

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dc.contributor.authorNagamia, Namira Kausar
dc.date.accessioned2016-04-12
dc.date.accessioned2022-05-27T01:15:39Z
dc.date.available2022-05-27T01:15:39Z
dc.date.issued2015
dc.description.abstractApple has been at the leading edge in the electronics industry ever since the launch of its first product. In addition to showing good market and financial performance the company has also demonstrated socially responsible behavior towards its employees and the environment. This case study exemplifies how the principles of environmental scanning and market segmentation can be systematically applied to Apple’s various product lines. Specifically, the influence of economic and competitive factors on Apple’s marketing has been discussed. Further, income levels (demographic) and life stage (socio-cultural) factors in order to study consumer behavior have been applied to arrive at key market segments for the company’s products such as IPods, IPads, IPhones, and MacBook/IMac.
dc.format.extent197.76 KB
dc.format.mimetypePDF
dc.identifier.citationNagamia, Namira. "Apple Inc.: A Marketing Analysis Case Study." MUSe 2, no. 1 (2015). https://journals.macewan.ca/index.php/muse/article/view/216
dc.identifier.urihttps://hdl.handle.net/20.500.14078/576
dc.languageEnglish
dc.language.isoen
dc.rightsAll Rights Reserved
dc.subjectenvironmental scanning
dc.subjectmarket segmentation
dc.subjectApple
dc.titleApple Inc.: a marketing analysis case study
dc.typeStudent Article
dspace.entity.type
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