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Using social media and snowball sampling as an alternative recruitment strategy for research

dc.contributor.authorLeighton, Kim
dc.contributor.authorKardong-Edgren, Suzan
dc.contributor.authorSchneidereith, Tonya A.
dc.contributor.authorFoisy-Doll, Colette
dc.date.accessioned2022-05-17
dc.date.accessioned2022-05-31T01:50:58Z
dc.date.available2022-05-31T01:50:58Z
dc.date.issued2021
dc.description.abstractThe COVID-19 pandemic demanded rapid change in health care education, moving many students to online learning. It is important to examine how this shift affected both student perceptions of learning and achievement of learning outcomes. Snowball sampling strategy was used to reach and recruit nursing students, who had shifted to online learning during the pandemic, to participate in a research study survey. This paper outlines the process of snowball sampling using social media, explores the relationship between social media posts and survey completion, describes the strategy's challenges and benefits, and provides recommendations to those who may consider using this novel sampling methodology.
dc.description.urihttps://library.macewan.ca/cgi-bin/SFX/url.pl/CVF
dc.identifier.citationLeighton, K., Kardong-Edgren, S., Schneidereith, T., & Foisy-Doll, C. (2021, April). Using social media and snowball sampling as an alternative recruitment strategy for research. Clinical Simulation in Nursing, 55, 37–42. http://doi.org/10.1016/j.ecns.2021.03.0062021
dc.identifier.doihttp://doi.org/10.1016/j.ecns.2021.03.0062021
dc.identifier.urihttps://hdl.handle.net/20.500.14078/2659
dc.languageEnglish
dc.language.isoen
dc.rightsAll Rights Reserved
dc.subjectclinical
dc.subjectsnowball sampling
dc.subjectsocial media
dc.subjectLinkedIn
dc.subjectTwitter
dc.subjectsurvey response rates
dc.subjectsimulation
dc.subjectundergraduate nursing
dc.subjectscreen-based simulation
dc.titleUsing social media and snowball sampling as an alternative recruitment strategy for researchen
dc.typeArticle

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