Competitive product positioning and pricing under brand loyalty
Author
Faculty Advisor
Date
2016
Keywords
product differentiation, spatial competition, brand loyalty, pricing
Abstract (summary)
We analyze the pure strategy equilibrium in prices and the corresponding equilibrium product differentiation in a two-stage linear spatial competition duopoly model with quadratic transportation costs. Both firms have segments of brand loyal and non-brand loyal consumer segments, with the two firms primarily competing on the brand switching segment. A comparative statics analysis is undertaken, looking at the impact of a change in size, presence, and asymmetry of the brand loyal segments.
Publication Information
Enstroem, R. & Ghosh, S. (2016). Competitive product positioning and pricing under brand loyalty. Indian Economic Review, 51(1-2), 69–81.
DOI
Notes
Item Type
Article
Language
English
Rights
All Rights Reserved