Competitive product positioning and pricing under brand loyalty
| dc.contributor.author | Enstroem, Rickard | |
| dc.contributor.author | Ghosh, Subhadip | |
| dc.date.accessioned | 2020-08-11 | |
| dc.date.accessioned | 2022-05-31T01:15:08Z | |
| dc.date.available | 2022-05-31T01:15:08Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | We analyze the pure strategy equilibrium in prices and the corresponding equilibrium product differentiation in a two-stage linear spatial competition duopoly model with quadratic transportation costs. Both firms have segments of brand loyal and non-brand loyal consumer segments, with the two firms primarily competing on the brand switching segment. A comparative statics analysis is undertaken, looking at the impact of a change in size, presence, and asymmetry of the brand loyal segments. | |
| dc.description.uri | https://library.macewan.ca/cgi-bin/SFX/url.pl/BME | |
| dc.identifier.citation | Enstroem, R. & Ghosh, S. (2016). Competitive product positioning and pricing under brand loyalty. Indian Economic Review, 51(1-2), 69–81. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14078/1663 | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.rights | All Rights Reserved | |
| dc.subject | product differentiation | |
| dc.subject | spatial competition | |
| dc.subject | brand loyalty | |
| dc.subject | pricing | |
| dc.title | Competitive product positioning and pricing under brand loyalty | en |
| dc.type | Article | |
| dspace.entity.type |